The Wine Advisor

Several years ago, I wrote wine columns for a series of websites that sold wine. I would answer questions that the customers of these sites would send me. The California ABC ruled that sites that did not own wine could not resell them under someone else’s license, and the entire project was shut down. I…

What Buying Tea Taught Me About Selling Wine

In addition to wine I like tea. Well, coffee too, but this is about tea. And wine. In a moment when I felt like splurging (the trip to Paris was out, a new car was out, buying first-growth Bordeaux was out), I thought I would go to a very high end tea specialist to purchase…

A List of How to Get Your Wines on One

It’s the goal of most, if not all, wineries to get onto a restaurant’s wine list. The reasons for this are fairly clear. It’s more prestigious to be on a list, especially if the restaurant is well regarded. Even if a winery can sell that particular wine “out the winery door,” being on a list…

Wine Clubs: Lots of work, but even more rewards

Nearly all wineries have wine clubs, at least 75% of them do. (And why are there any that don’t have a club or allocation list?) A small winery sells most of its wine directly to consumers rather than through distribution, and wine clubs are a significant part of their sales. Wine clubs contribute to cash…

Grape Varieties of Religious Experience

Wine has always been associated with religion. The ancient Sumerians had many gods of wine. The Greeks and Romans also had gods of wine, Dionysus for the Greeks and Bacchus for the Romans. And then there was Jesus, who turned water into wine. While some religions ban all forms of alcohol, in others, wine plays…

A/B Test Your Winery Emails

You’ve just sent your 10,000 customers an email with a terrific offer on your 2013 Chardonnay. (You do need to make room for the incoming 2014 and you still have lots of the 2013 left.) And you wait for the orders to start rolling in. And you wait. And wait. And those pallets of 2013…