What Buying Tea Taught Me About Selling Wine

In addition to wine I like tea. Well, coffee too, but this is about tea. And wine. In a moment when I felt like splurging (the trip to Paris was out, a new car was out, buying first-growth Bordeaux was out), I thought I would go to a very high end tea specialist to purchase…

A/B Test Your Winery Emails

You’ve just sent your 10,000 customers an email with a terrific offer on your 2013 Chardonnay. (You do need to make room for the incoming 2014 and you still have lots of the 2013 left.) And you wait for the orders to start rolling in. And you wait. And wait. And those pallets of 2013…