People have been buying wine for years. That will never change. But the times they are a changing, and it will be interesting to see how and when it changes and who will be hurt by it. Because if you don’t learn new ways to sell, the old ways may harm you in your old…

You’ve just sent your 10,000 customers an email with a terrific offer on your 2013 Chardonnay. (You do need to make room for the incoming 2014 and you still have lots of the 2013 left.) And you wait for the orders to start rolling in. And you wait. And wait. And those pallets of 2013…