1520 E. Covell Blvd. PMB B5-244, Davis, CA 95616
January 2011 to December 2015
Cedar City Wine Club 646 S. Main St. #312, Cedar City, UT 84720.
Founder and Director: Offered wine tastings, wine pairings, classes, and wine dinners, many of which sold out. Our wine classes were done in conjunction with the Wasatch Academy of Wine, Utah’s oldest and largest wine school. In addition, we both created and assisted with wine lists for several local restaurants.
The Cedar City Wine Club was the first wine club in this small Southern Utah mountain town. We brought the opportunity for many local people to enjoy wine, learn about it, and be open about it. Utah is a very strict control state, but both consistent press coverage including front page and inside stories enabled us to enroll over 300 wine-loving members in this alcohol-challenged region of Southern Utah.
November 2006 to July 2010
eWinery Solutions (Now VinSuite) 1700 Soscol Avenue, Napa, CA 94559
Director of Social Media. Performed quality control on all new websites just prior to launch. Created promotions for partners and clients utilizing SEO and Social Media Marketing techniques. Project Manager for eWinery Solutions’ Wine Syndication program selling wine for 3rd party retailers and affinity groups. Wrote the wine and food column “Personal Wine Advisor.”
February 2007 to June 2007
Kenneth Volk Vineyards 5230 Tepusquet Road, Santa Maria, CA. 93454. Part-time tasting room staff.
February 2005 to November 2006
Fess Parker Winery and Vineyards 6200 Foxen Canyon Road, Los Olivos, CA 93441.
Wine Educator: Provided staff training and public education in the sensory evaluation of wine, winery history, and winemaking and vineyard practices. Offered private wine tastings to wine industry personnel and public tastings. Posted receipts, ran reports, counted and closed registers at end of day when requested.
July 2000 to July 2004
Morrell & Company Wine Emporium 1 Rockefeller Plaza, New York NY 10020.
Webmaster for http://www.morrellwine.com: Developed Morrell’s web strategy, highlighting wine education as well as ecommerce. Created the website in partnership with web host Evocative, Inc. This new website immediately produced sales in excess of 30% over the previous site. Increased customer loyalty by providing excellent customer service and support, including wine recommendations, replacements, and problem resolution.
Offered recommendations, suggestions and wine and food pairings to in-store customers based on their preferred styles and budget. Made purchasing decisions based on tastings, price-points and salability of offered items. Wrote tasting notes for the catalogs and the weekly email newsletter.
Typographer/programmer Graphics Department, Home Box Office (HBO), New York
Adjunct Instructor Typography, Art & Design Division, Fashion Institute of Technology (State University of NY)
Salesperson, Sherry-Lehmann Wine & Spirits Merchant, New York
WSET Intermediate Certificate
UC Davis “Introduction to Winemaking for Distance Learners”
This résumé is current as of March 2016