Why Writing Matters

Because reading matters. Because if you don’t get your message across, then you’ve wasted your time, and your client or employer has wasted his money. And why didn’t you get your message across? Could it be because you wrote what you wanted to write, instead of what the reader wanted to read? And why didn’t…

Promotional Mistakes to Avoid

Oh, too bad you already made them! Everyone is saying that sending out promotional (especially targeted) emails is a good way to increase sales. (Including us, we’re no fools.) However, in order for your email to actually let you rake in the money, it has to be correct. Amazing, but true! And so many promotional emails…

Who’s Your Audience?

Target your emails. Even if your target is everyone on your list, or everyone who might enjoy wine, keep a target in mind. It will help you focus on what you want to promote. It is a good idea to be specific in your emails. Targeting wine club members only, targeting people who have purchased…

A/B Test Your Winery Emails

You’ve just sent your 10,000 customers an email with a terrific offer on your 2013 Chardonnay. (You do need to make room for the incoming 2014 and you still have lots of the 2013 left.) And you wait for the orders to start rolling in. And you wait. And wait. And those pallets of 2013…