Built a mailing list? Great. Now you can actually create multiple lists from this one. Perhaps people only want to receive emails about your Cabernet or your Chardonnay. You can target these customers so they receive fewer emails, but more important ones. There’s nothing wrong with sending an email asking these questions. Among the things you…

“I’ve Got a Little List” (W.S. Gilbert in “The Mikado”)  List Building. Good Idea or Bad Idea? Here’s a list to help you decide: Do you want to increase your business? If so, building a list is a good idea. Are you looking to go out of business and retire next week? If so, building…

Highways have been known to divide cities and towns. One one side is one type of neighborhood, on the other, a completely different atmosphere. Sometimes divided by wealth, sometimes race, or other factors. Rarely do you find a difference in climate, in soils, in types of grapes grown, and in the wines made. But you…

We all know Napa is famous for Cabernet Sauvignon and Chardonnay. Even Merlot. But at some point, even we want something else. Yes, these grapes are wonderful, and the wines produced from them can be quite spectacular. But there’s more to life than the same wines every day. You don’t have to leave the Napa…

“Lompoc is a beautiful place with grace and charm,” said no one ever. But it has come a long way with an increasing emphasis on winemaking, wine tourism, and in fact, truly great wine. Once solely a bedroom community for the nearby Vandenberg Air Force base, the City of Lompoc now hosts multiple winemaking facilities,…