On Target (Marketing that is)

Built a mailing list? Great. Now you can actually create multiple lists from this one. Perhaps people only want to receive emails about your Cabernet or your Chardonnay. You can target these customers so they receive fewer emails, but more important ones. There’s nothing wrong with sending an email asking these questions. Among the things you…

I’ve Got a Little List

“I’ve Got a Little List” (W.S. Gilbert in “The Mikado”)  List Building. Good Idea or Bad Idea? Here’s a list to help you decide: Do you want to increase your business? If so, building a list is a good idea. Are you looking to go out of business and retire next week? If so, building…

East is East, West is West (especially in Paso Robles)

Highways have been known to divide cities and towns. One one side is one type of neighborhood, on the other, a completely different atmosphere. Sometimes divided by wealth, sometimes race, or other factors. Rarely do you find a difference in climate, in soils, in types of grapes grown, and in the wines made. But you…

The A to Z of grape varieties in the Napa Valley

We all know Napa is famous for Cabernet Sauvignon and Chardonnay. Even Merlot. But at some point, even we want something else. Yes, these grapes are wonderful, and the wines produced from them can be quite spectacular. But there’s more to life than the same wines every day. You don’t have to leave the Napa…

Little-known Lompoc

“Lompoc is a beautiful place with grace and charm,” said no one ever. But it has come a long way with an increasing emphasis on winemaking, wine tourism, and in fact, truly great wine. Once solely a bedroom community for the nearby Vandenberg Air Force base, the City of Lompoc now hosts multiple winemaking facilities,…

Grape Varieties of Religious Experience

Wine has always been associated with religion. The ancient Sumerians had many gods of wine. The Greeks and Romans also had gods of wine, Dionysus for the Greeks and Bacchus for the Romans. And then there was Jesus, who turned water into wine. While some religions ban all forms of alcohol, in others, wine plays…

Santa Barbara Wine Country. Fun for the kids too!

It’s everyone’s dream vacation. A trip to wine country. Just what the doctor ordered. Oh, wait. The doctor forgot. You have kids. So now what? You can’t go wine tasting with the kids. Well, you can, though they can’t taste (not that they would want to, either). And have you ever seen small children accompanying…