East is East, West is West (especially in Paso Robles)

Highways have been known to divide cities and towns. One one side is one type of neighborhood, on the other, a completely different atmosphere. Sometimes divided by wealth, sometimes race, or other factors. Rarely do you find a difference in climate, in soils, in types of grapes grown, and in the wines made. But you…

The A to Z of grape varieties in the Napa Valley

We all know Napa is famous for Cabernet Sauvignon and Chardonnay. Even Merlot. But at some point, even we want something else. Yes, these grapes are wonderful, and the wines produced from them can be quite spectacular. But there’s more to life than the same wines every day. You don’t have to leave the Napa…

Little-known Lompoc

“Lompoc is a beautiful place with grace and charm,” said no one ever. But it has come a long way with an increasing emphasis on winemaking, wine tourism, and in fact, truly great wine. Once solely a bedroom community for the nearby Vandenberg Air Force base, the City of Lompoc now hosts multiple winemaking facilities,…

Grape Varieties of Religious Experience

Wine has always been associated with religion. The ancient Sumerians had many gods of wine. The Greeks and Romans also had gods of wine, Dionysus for the Greeks and Bacchus for the Romans. And then there was Jesus, who turned water into wine. While some religions ban all forms of alcohol, in others, wine plays…

Santa Barbara Wine Country. Fun for the kids too!

It’s everyone’s dream vacation. A trip to wine country. Just what the doctor ordered. Oh, wait. The doctor forgot. You have kids. So now what? You can’t go wine tasting with the kids. Well, you can, though they can’t taste (not that they would want to, either). And have you ever seen small children accompanying…

Why Writing Matters

Because reading matters. Because if you don’t get your message across, then you’ve wasted your time, and your client or employer has wasted his money. And why didn’t you get your message across? Could it be because you wrote what you wanted to write, instead of what the reader wanted to read? And why didn’t…

Promotional Mistakes to Avoid

Oh, too bad you already made them! Everyone is saying that sending out promotional (especially targeted) emails is a good way to increase sales. (Including us, we’re no fools.) However, in order for your email to actually let you rake in the money, it has to be correct. Amazing, but true! And so many promotional emails…

Who’s Your Audience?

Target your emails. Even if your target is everyone on your list, or everyone who might enjoy wine, keep a target in mind. It will help you focus on what you want to promote. It is a good idea to be specific in your emails. Targeting wine club members only, targeting people who have purchased…

A/B Test Your Winery Emails

You’ve just sent your 10,000 customers an email with a terrific offer on your 2013 Chardonnay. (You do need to make room for the incoming 2014 and you still have lots of the 2013 left.) And you wait for the orders to start rolling in. And you wait. And wait. And those pallets of 2013…