Creating Great Email. Other Wineries Can Help, Too.

Email does matter. Despite the rise of social media as a communications platform, email is still triumphant when it comes to marketing products, including (or especially) wines. While you don’t want to use social media as an advertising medium, email is ideally suited to that purpose. Your email list is supremely valuable to you. Unlike…

Wine Apps for Every Winery and Wine Lover

How important are wine apps? There’s Drync, Vivino, Delectable, Cellar Tracker, and many others. Should wineries pay attention to what’s on them? Encourage people to use them? What are the differences among all the apps? There are several kinds of wine apps. Some only offer reviews from established critics. Some allow you to add your…

Surveys: What Your Customers Want

When it comes to surveys, a winery has many options. One of the main advantages of surveys is that you can find out what customers are thinking about your wines, about the winery experience, and about the wines that they prefer. While you can glean this from simply having conversations with your customers in your…

What Buying Tea Taught Me About Selling Wine

In addition to wine I like tea. Well, coffee too, but this is about tea. And wine. In a moment when I felt like splurging (the trip to Paris was out, a new car was out, buying first-growth Bordeaux was out), I thought I would go to a very high end tea specialist to purchase…

A List of How to Get Your Wines on One

It’s the goal of most, if not all, wineries to get onto a restaurant’s wine list. The reasons for this are fairly clear. It’s more prestigious to be on a list, especially if the restaurant is well regarded. Even if a winery can sell that particular wine “out the winery door,” being on a list…

Up Periscope!

The newest in social media interactivity. Live video. We’ll talk about ways to use it to promote your wines and wine events. A live video event no longer needs expensive cameras, expensive lighting and sound equipment, and expensive personnel. Your smartphone is your camera. Ambient light and sound is usually sufficient. And your customers and…