What Buying Tea Taught Me About Selling Wine

In addition to wine I like tea. Well, coffee too, but this is about tea. And wine. In a moment when I felt like splurging (the trip to Paris was out, a new car was out, buying first-growth Bordeaux was out), I thought I would go to a very high end tea specialist to purchase…

A List of How to Get Your Wines on One

It’s the goal of most, if not all, wineries to get onto a restaurant’s wine list. The reasons for this are fairly clear. It’s more prestigious to be on a list, especially if the restaurant is well regarded. Even if a winery can sell that particular wine “out the winery door,” being on a list…

Up Periscope!

The newest in social media interactivity. Live video. We’ll talk about ways to use it to promote your wines and wine events. A live video event no longer needs expensive cameras, expensive lighting and sound equipment, and expensive personnel. Your smartphone is your camera. Ambient light and sound is usually sufficient. And your customers and…

Wine Clubs: Lots of work, but even more rewards

Nearly all wineries have wine clubs, at least 75% of them do. (And why are there any that don’t have a club or allocation list?) A small winery sells most of its wine directly to consumers rather than through distribution, and wine clubs are a significant part of their sales. Wine clubs contribute to cash…